Search Engine Optimization (SEO) is a required online marketing strategy for every business website.

The two primary purposes of a successful SEO campaign is to improve the quality of a website so that visitors will be converted to customers, and to increase the amount of traffic a business website receives by improving the site’s page ranking on Google and other important Internet search resources.

A first page ranking on Google is terrific, but your business website needs to be found in every resource where people search for your services and products. A comprehensive search engine optimization campaign will accomplish this critical goal to help your local business grow by increasing your online traffic and the number of visitor conversions to clients.

Here at the Matthew Aaron Agency of Lafayette, LA our SEO Specialists know how to improve your business website’s visibility and quality by working with you to create a custom Internet marketing strategy.

The top benefits of a comprehensive SEO marketing strategy for any business website are the following:

  1. Increased Website Traffic – generate new customers.
  2. Better Return On Investment (ROI) – track your website’s performance.
  3. Cost Effectiveness – save money by helping searchers who are looking for you find you.
  4. Increased Site Usability – make your website user-friendly and easy to navigate.
  5. Brand Awareness – increase your company’s visibility on the Internet.

Professional SEO Specialists divide website marketing campaigns into three major categories that work together to create a comprehensive strategy designed to increase brand awareness and generate new clients.

  • On-page optimization: improve a website’s written content, navigation, structure, images, title, and meta description tags.
  • Off-page optimization: generating inbound links to your site from high ranking industry related websites.
  • Conversion: influencing visitors to “take action” after they arrive on your website.

The SEO Specialists at Matthew Aaron Agency can help grow your business using the above-tested search engine optimization strategies at a reasonable cost to you. Our business strategy is designed to improve your online visibility by creating a customized SEO process that is understandable and cost effective.

Sign up for a free MAA Lafayette SEO strategy consultation to begin the process of increasing your customer base and loyalty. Or call us at 337-322-6868. We look forward to working with you.