On January 15th, 2018 Mark Zuckerberg hit the social media community with some big news, in regard to the way Facebook would be utilized by businesses and personal accounts. His concern was that Facebook was rapidly moving away from its original intention: to foster interactions between people, and he was right. The changes he implemented are major and will change the course of Facebook and the way that its used for the foreseeable future. So what are the changes you ask, and how is this news relevant to you as a business? To make it as clear as possible we pulled some quotes directly from the man himself.
“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people. By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”
We know this is a lot to take in and it may seem scary to you at first, however, our team at MAA has taken these changes very seriously and has done extensive research into new marketing techniques that will work with the new Facebook. We believe at its core that this change is a good thing, and will help businesses grow overall if used properly. To help you navigate Facebook as a business as these changes take place, we have sifted through the findings of our research and compiled a relevant list of topics to share with you over a live video feed. The content of these videos will further break down and explain the changes, and what can be done to a successfully advertise your business on Facebook moving forward.
1 – Overview of the Facebook Changes: Our team explains in depth the way Facebook will be structured from now on, the importance of developing a strategy that will work with the new changes, and the benefits of having a business page.
2 – Avoiding Engagement Bait: Our team explains the meaning of engagement bait and discusses the best ways to avoid it, while still creating meaningful interactions on your Facebook Page.
3 – Being Seen on Facebook: Our team explains the best ways to utilize the “See First” option, Facebook groups, and Ads so that your business will be seen by your desired audience.
4 – Mastering LIVE Videos: Our team explains the best practice in executing a successful LIVE video campaign and offers tips on how to calm your nerves so that you can appear natural before the camera.
Want all the information but don’t have the time? Never fear! Click here to download a helpful resource guide for each LIVE video that will give you all the steps to master these changes on Facebook.