Our WordPress Website Developers know that the WordPress “Content Management System (CMS)” is the most user-friendly website software on the Internet.

WordPress first made its appearance online in 2003 as a blogging platform and has rapidly become the number one website and blogging software online powering 42% of the Internet’s websites. The reason why WordPress is called a Content Management System is because the software is designed to give website developers a logical way to easily organize all of the content on your site in a way search engines love without crafting any custom coding.

Also, WordPress has more built-in Search Engine Optimization (SEO) features than any other content publishing software on the market today.

Anyone new to the idea of using WordPress as their small business marketing software will probably ask why is WordPress such a popular choice for business owners? If you want to know which Fortune 500 companies use WordPress as their website platform visit the WordPress Showcase. Here is a short list of the most well-known features that make WordPress such a powerful publishing platform.

  • WordPress is easy to work with, allowing website developers to create a site faster than other software programs. WordPress can be updated quickly without doing any coding by hand. Updating a website with video, images, audio, text, sliders, newsletter sign-up forms, shopping carts and other site enhancing features can take a long time using other software platforms. By using what’s called “plugins” that extend a site’s functionality a WordPress website can be created and updated quickly. With WordPress, adding functionality to any site is a snap…saving you time and money.
  • As stated before, WordPress is SEO friendly because it is designed to help search engines understand what content is on your site and how that content is organized from your most important content down to your least important. You want search engines to be able to easily determine what your business is primarily about.
  • Because WordPress is also a blogging platform any business can create a website community of current and potential customers who enjoy valuable content that is easy for your company blogger to add. Great content keeps visitors on your site and allows you to become a thought leader in your industry. Listing your blog article content in blog and website directories will drive more traffic to your website. Driving traffic to your website is what search engine optimization and Internet marketing – and growing your business – is all about.

Here at the Matthew Aaron Agency of Lafayette, LA our WordPress website developers can easily design a business site that search engines love and visitors will find easy to navigate. Contact us at 337-322-6868 to get your new business website constructed. We look forward to working with you.